Free Network Marketing Leads | Are Free Leads Worth Your Money?
Finding free network marketing leads either online or off is a skill that all successful network marketers have mastered. Whether it’s working a warm market to generate ongoing referrals or fingering your way through various mlm forums to find the one that throws free traffic your way by the bucketfull, finding free leads for your network marketing company is a must.This article will give you one or two ideas on lead generation to help you get the ball rolling and start grabbing more MLM leads than you can wave a large carton of aloe vera at 
Let’s start by looking at your options…
If you pay for a lead generation service, ask yourself are you getting your money’s worth? If you are not paying for specific, targeted leads, you could be throwing good money after bad, and wasting a lot of time following up with people who have no interest in your opportunity. Remember, this is network marketing and most people you talk to may never have come across MLM before and often their reaction is to believe it’s some kind of pyramid scam. So, if you are buying leads (and there are a few good options out there) make sure those leads are targeted to network marketing.
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If you’re going down the road of generating your own leads then there are ways to generate, collect and filter free network marketing leads that are targeted and specific, and will cut back on your time, effort and cash outlay as well as minimise the frustration of chasing after unsuitable prospects.
In order to generate leads for free, a successful network marketer needs to becomes familiar with the internet. If you don’t know anything about writing articles, blogs, press releases, videos or social networking, you are in many ways running behind the pack. We won’t get into these lessons here, but you may want to learn these techniques to build links to your website and start generating your own online leads.
Not only do these techniques build links and drive traffic to your website, but they also help create an online presence and a brand. Creating a brand for yourself as an expert in either your product or your network marketing opportunity can also help you to convert more of your leads into business partners (i.e. members of your downline). You’d be surprised to know how many people will research your name when they are making the decision whether or not to join you and your team. So, even if you are just starting out online set your stall out and start building a presence with a few articles, videos and your own MLM blog.
But generating traffic isn’t enough. You’ll need to have a lead capture page in place on your website. When we say “website,” we don’t mean the page generated by your company. In order to take advantage of these techniques, you need to have your own page set up to gather your leads.
Sending your leads to the company site is the fastest way to lose that lead. You want them to come to your personal site and request more information directly from you. This is about building your own brand remember!
The headline of your lead capture page should include something that prospective network marketers want to know, like how to build a bigger downline or how to get free network marketing leads.
If you offer them valuable information, they’ll be more likely to fill out your form with their name, email address, phone number, etc, and you will have generated your first free network marketing lead.
These leads can be just as good if not better than those purchased from a lead generation service, because these people sought you out on the internet for a specific purpose, and by the time they take action and fill out your form for more 
information, you can be sure they are at least interested in hearing about your opportunity and you. The next step is to understand how to convert the new lead and turn them into a member of your team. Now, that’s a lesson for another day but for now why not get out there and put your plan together to start generating your own free leads and turn your network marketing dreams into a reality!
Article by Neil Ashworth
Neil Ashworth is an ex-Pro Soccer player turned innovative online marketer. His no-nonsense approach and unique ability to simplify complex marketing strategies enables him to show others how to make sense of the internet and maximize its full potential to turn time into profit.
Neil has written 55 awesome articles for us at Neil Ashworth's Simple Steps To Network Marketing Success…
{ 2 comments… read them below or add one }
Neil, this is a great article with clear, solid advice about generating free leads. What would be your one preferred method of lead generation if you had to choose just one – I know you’ve said there are a few but which would be the one to start with if you were starting again right now?
Cool blog!