In an era of tweets, pokes and friend requests, keeping viewers attention to your Web site, which may not have features such as these, can be challenging. But learning how to use social media can be beneficial to your Web site and company in bringing traffic to your site and viewers interested in your products.

The A, B, C’s (or F, M, T’s) of Social Media
Facebook: Facebook has quickly grown to be one of the most used and most influential forms of social media. If you are hoping to master only one form of social media, I strongly suggest Facebook. It originated in the early 2000s as a social tool for college students, who were separated from their hometown friends or perhaps looking to meet new friends, to keep in touch. Originally, you needed an accredited college or university e-mail address to even log on to the site. Shortly after that, it expanded, allowing community colleges to join the network and soon, it expanded even more to what it is today, allowing adults, high school students and basically anyone who wants to be on Facebook to do so.

MySpace: MySpace was one of the very first social networking Web sites. My Space allows its users to not only to communicate through postings on each other’s pages, but to share music and other forms of media as well. Once upon a time,  MySpace was not strictly monitored and became the subject of many legal debates about the dangers of social networking with strangers and child abuse via the Internet. Since then, MySpace has become a lot more restricted, allowing its users to register their profiles as “private” so that only their friends, whom they must accept personally, can view their profile. There are also now age restrictions, as well as content restrictions like on any other Web site, that apply to MySpace.

Twitter: Twitter is a new form of social medium that was developed not only as a social networking tool for its users to use at home, from their computers, but for the BlackBerry generation, or Gen. B as I like to call it, to use from their cell phones. While Twitter does not have as many features as Facebook or MySpace, the basic premise is that from the Web site, users are able to update short posts about what they are doing, called a “tweet.” Someone who is following you on Twitter can then see your tweet, along with all the tweets from people they are following, on their home page.

So how can I make this work for me?
By taking advantage of these forms of social media, which are free of charge to use, you are allowing yourself to spread the word about you or your company. Joining these networks, and then obtaining as many “friends” as possible, allows you to keep your company’s name fresh not only in the minds of people who are familiar with your company, but those who are not as well. As often as you update your social networking pages is as often as your name pops up on their screen. Consider it free advertising that you can do from your own home on a daily basis with minimal effort.

We are pleased to provide you the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.

Article Source:http://www.articlesbase.com/social-marketing-articles/using-social-media-to-promote-your-business-1438860.html

When even attempting to make the transition to marketing your practice online, you must first grasp a few basics of chiropractic internet marketing. Not having a firm understanding of how to position yourself the right way, can cost you big-time in the long-run. Here are some mistakes to avoid…

Mistake #1 – Not having a welcome video that automatically plays on your website. People like to be dazzled in the web 2.0 era. A static and boring website isn’t going to cut-it nowadays and will hinder your chiropractic internet marketing efforts. There is no better way to stimulate the viewer than with a video that immediately captures their eyes and ears.

Mistake #2 – Not having a place where a potential new patient can “opt-in” to the website for more information. Like new patients are the life-blood of your practice, opt-ins are the life-blood of your chiropractic internet marketing efforts. The fact is, most people won’t come see you after visiting your site the initial time. You need to build trust, give away good information, and follow-up with them.

Mistake #3 – Not having patient video testimonials. Let’s not forget just how powerful social proof actually is. Here’s an example. What’s one of the first things you do when you search for a new book on Amazon to purchase? You look at the reviews of folks that have already read it, as to not waste your money on something sub-par. People do the same thing when they search out a chiropractor.

Mistake #4 – Trying to “hard sell” someone on why they should come to see you. People don’t like to be sold to. Be genuine and educate them through valuable information on your website and in your email follow-ups after they opt-in. This is value-based chiropractic internet marketing.

Hopefully, you take these tips to heart and implement them as I’m certain you will see an increase in response and new patients that walk through your doors from the internet. Always be transparent in your message to your audience while being consistent in your chiropractic marketing efforts.

Discover how to get new patients WITHOUT spending any money by using online chiropractic marketing. To learn the most powerful chiropractic internet marketing secrets using social media marketing, click the colored text in this paragraph now!

Article Source:http://www.articlesbase.com/social-marketing-articles/chiropractic-internet-marketing-mistakes-1439122.html

Today, a poll written by TotalBeauty.com spread across the internet. It contained a list of which cities had “the ugliest men in America”. We’re not condoning this sort of report, but it does come in useful as a case study for how to get attention to your website. CNN ended up picking up the story and sharing it with the nation. Now THAT is definitely some attention. Let’s see how this applies to building SEO backlinks.

Your business marketing campaign has a limited amount of capital, both monetary and time-wise. This means that you need to maximize the efficiency of the effort that you put into your marketing campaigns. Your lead generation is dependent on how adaptive your marketing strategy is to customer demand and market trends, but your business plan depends on long-term, concrete marketing goals. How do you find a happy medium? The trick is to finding what sort of lead generation activities provide the best return on the amount of time or money spent on these endeavors.

In regards to SEO, this means maximizing the efficiency of your time spent on link building. You can go the manual route and painstakingly call, email, and contact other high ranking website for keywords and keyphrases for which you are looking to build relevancy. Depending on what your online marketing campaigns look like, sometimes that really is the only way to go.

For small businesses like home improvement and Rebath, there just isn’t enough time in the day to foster lead generation via manual link building SEO strategies. That’s okay, because you don’t have to! Just stick to what you’re good at, and whip up a quick article about what you know.

If you just got through a Rebath or home improvement project where you su ccessfully battled a common mold problem, why not take a couple of hours to share your success story? In doing so, you can build just as many quality SEO backlinks without having to trudge through directories and beg people to link back to your site. If you share interesting and notable content, soon enough people will build your backlinks for you.

Keep in mind that all these SEO strategies are centered around what you’re already doing, and the only difference is throwing in some documentation and marketing panache.

Don’t waste your time and money by doing things the hard way. Stick to what your doing and share your successes with the world. You can build a good foundation for a successfully online marketing campaign with just that, and that will start you along the path for great lead generation.

Hillary Kilpatrick is the driving force behind Think! Marketing. With over 13 years marketing and advertising home improvement businesses, Think! Marketing has proven techniques and strategies to offer in the growth of any remodeler.

Visit my website to find out more information.

Think Marketing Texas – The Home Improvement Marketing Experts

Article Source:http://www.articlesbase.com/social-marketing-articles/how-to-build-seo-backlinks-without-lifting-a-finger-1411084.html